Cotswold
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From 1960 to 1975 food companies started to develop recipes to increase sales and created Ultra Processed Foods (UPFs) as a result. Unbelievably tobacco companies had for many years experimented in adding additional substances to tobacco to increase addiction levels and sales. As if just the nicotine wasn’t enough! So little doubt is there that the ‘super-healthy’ vapes will have substances included to also create addiction?
Food companies (some owned by tobacco companies) started with testing panels sampling hundreds of recipes. Their initial objective was to locate the Bliss Point in a food product by opinion. However, they soon advanced to observing brain scans as they fed different foods to samplers in a scanner. If the scanner showed an immediate effect on the frontal section of the brain they were the gold at the end of the rainbow. Foods were softened to reduce chewing with increased calories per gram and attention given to texture. Phycologists and behavioural scientists adjusted other aspects such as, feel, packaging and noise. A crinkly crisp packet, the double click on opening a can, the snap of a chocolate bar etc, etc. None are accidental.
You’d need maybe four ingredients to make a sponge cake, where a UPF sponge cake will have in excess of forty. Unbelievably dairy cows are being fed Bovaer to reduce greenhouse gases. Claimed not to pass into milk, or meat, this product can be dangerous for humans to handle. It has the effect of changing the cows’ digestive system by adjusting their microbiome. Something that must have an effect down the line. Let’s just hope we don’t have another CJD bovine type disaster in a few years. You, the unaware testers, will probably not be told which milk is from cows fed Bovaer, or Rumin 8, which is the Bill Gates version.
Little doubt that alcohol in all its forms will have additional addictive components added. You have no idea what is in a can of beer, or a glass of wine. Big alcohol also supply powder and ingredients to Bert’s Brewing Company and all of the other so called craft brewers, gin makers etc. Contrary to the adverts they don’t roam the countryside foraging for organically pure ingredients. They are likely to be delivered to them in a plastic tub. Over the last ten years supermarket alcohol prices haven’t risen, so something else has changed
I just wonder if the UPFs and increased alcohol consumption are responsible for the increases in diabetes, dementia and some cancers. They are undoubtedly the cause of the increase in obesity. Big health are happy. More work for them and more drugs to sell. The solution to this by the British government is to tax sugar and apply a minimum unit cost for alcohol. Obviously to reduce, or tightly control food and alcohol companies, is out of the question. Nothing to do with them. It is the weak and greedy citizens with a failure of will power that are the problem. The more addictive the UPF the higher the chance of them paying the tax. No point in taxing a carrot, banana, or an apple is there?
Maybe pause before buying that super healthy snack food that actually isn’t?
(Some sourced from TV documentary: Irresistible: Why we cannot stop eating)
Food companies (some owned by tobacco companies) started with testing panels sampling hundreds of recipes. Their initial objective was to locate the Bliss Point in a food product by opinion. However, they soon advanced to observing brain scans as they fed different foods to samplers in a scanner. If the scanner showed an immediate effect on the frontal section of the brain they were the gold at the end of the rainbow. Foods were softened to reduce chewing with increased calories per gram and attention given to texture. Phycologists and behavioural scientists adjusted other aspects such as, feel, packaging and noise. A crinkly crisp packet, the double click on opening a can, the snap of a chocolate bar etc, etc. None are accidental.
You’d need maybe four ingredients to make a sponge cake, where a UPF sponge cake will have in excess of forty. Unbelievably dairy cows are being fed Bovaer to reduce greenhouse gases. Claimed not to pass into milk, or meat, this product can be dangerous for humans to handle. It has the effect of changing the cows’ digestive system by adjusting their microbiome. Something that must have an effect down the line. Let’s just hope we don’t have another CJD bovine type disaster in a few years. You, the unaware testers, will probably not be told which milk is from cows fed Bovaer, or Rumin 8, which is the Bill Gates version.
Little doubt that alcohol in all its forms will have additional addictive components added. You have no idea what is in a can of beer, or a glass of wine. Big alcohol also supply powder and ingredients to Bert’s Brewing Company and all of the other so called craft brewers, gin makers etc. Contrary to the adverts they don’t roam the countryside foraging for organically pure ingredients. They are likely to be delivered to them in a plastic tub. Over the last ten years supermarket alcohol prices haven’t risen, so something else has changed
I just wonder if the UPFs and increased alcohol consumption are responsible for the increases in diabetes, dementia and some cancers. They are undoubtedly the cause of the increase in obesity. Big health are happy. More work for them and more drugs to sell. The solution to this by the British government is to tax sugar and apply a minimum unit cost for alcohol. Obviously to reduce, or tightly control food and alcohol companies, is out of the question. Nothing to do with them. It is the weak and greedy citizens with a failure of will power that are the problem. The more addictive the UPF the higher the chance of them paying the tax. No point in taxing a carrot, banana, or an apple is there?
Maybe pause before buying that super healthy snack food that actually isn’t?
(Some sourced from TV documentary: Irresistible: Why we cannot stop eating)