[FONT=BemboAR-Bld][SIZE=4][LEFT]Perks[/LEFT]
[/SIZE][/FONT][FONT=BemboAR-Rmn][SIZE=3][FONT=BemboAR-Rmn][SIZE=3][LEFT]Desperate to attract and retain the best and the brightest, tech fi rms
shower their employees with perks. Microsoft offers free drinks,
a heavily discounted gym membership, and an all-expenses-paid
health care plan. Google matched and then one-upped Microsoft
on almost all of these. Free sodas? Try free breakfast, lunch, and dinner.
Free gym membership? Use the on-site gym and pool. Deluxe
health care plan? We’ll give you a good one, and throw in an on-site
doctor. Nerds everywhere can only hope that the “next Google,”
whatever it is, will engage in its own perk war.
Of course, cynics argue that these benefi ts are really just a way
to trick employees into staying at the offi ce longer. You can fulfi ll
almost any regular appointment, from a haircut to dry cleaning,
without leaving campus. [/SIZE][/FONT][/SIZE][/FONT][/LEFT]