In response to a question about whether Tesla tracks brand favorability and how it goes about managing any damage to the brand, Musk referenced his Twitter account.
"I’ve got 127 million followers, and it continues to grow very rapidly," Musk said. "That suggests that I’m reasonably popular."
He acknowledged he "might not be popular for some people" before adding: "But for the vast majority of people, my follower count speaks for itself. I’m one of the most attractive social media account maybe in the world, certainly on Twitter – and that predated the acquisition."
His $44 billion purchase of
Twitter was completed back in October, with Musk having since made numerous changes to the social media company and the platform itself.
He said the platform is "actually an incredibly powerful tool for driving demand for Tesla."