There is another saying; "If you can't compete with free, you have no business being in business". Capitalism allows for unlimited competition, which effective lowers the price of the products that are up for sale. Obviously, there are costs to producing a product, so if you can't profitably sell it for the ultimate lowest cost (free), then you lose the capitalism game. That means, to sell a product you have to come-up with innovative revenue streams to cover the (free) cost of selling the product.