Lightwave
Ad astra
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- Joined
- Sep 27, 2004
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- 1,521
I have decided that Marketing per-se is not evil.
It is the act of selling which is evil.
It pollutes everything it touches. Marketing departments / Politicians (of all persuasions ) / Tender processes / managers / consultants.
Whenever and wherever someone is trying to give or sell you something the act of which will benefit the person doing that giving or selling the temptation is to positively spin - it absolutely sucks in all but the strongest - If they are never involved in delivery this is completely fatal. The further away delivery is the absolutely worse it is. The bigger the project is the more dangerous it is. The less you know about the thing you are buying the more dangerous it is. Managers often even select consultants that re-in-force their opinion and fire those that don't because you got it they are selling themselves.
Whenever someone is trying to sell you something seek independent advice from someone who has absolutely zero financial interest but hopefully is nonetheless knowledgeable on the subject.
This is what gives forums and blogs such value - they are a true source of completely independent impartial advice.
It is the act of selling which is evil.
It pollutes everything it touches. Marketing departments / Politicians (of all persuasions ) / Tender processes / managers / consultants.
Whenever and wherever someone is trying to give or sell you something the act of which will benefit the person doing that giving or selling the temptation is to positively spin - it absolutely sucks in all but the strongest - If they are never involved in delivery this is completely fatal. The further away delivery is the absolutely worse it is. The bigger the project is the more dangerous it is. The less you know about the thing you are buying the more dangerous it is. Managers often even select consultants that re-in-force their opinion and fire those that don't because you got it they are selling themselves.
Whenever someone is trying to sell you something seek independent advice from someone who has absolutely zero financial interest but hopefully is nonetheless knowledgeable on the subject.
This is what gives forums and blogs such value - they are a true source of completely independent impartial advice.
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